HARLEY-DAVIDSON ANNOUNCES CREATORS CUSTOM CLASH COMPETITION
European creators go head-to-head in a custom build-off to create the ultimate Harley-Davidson motorcycle
OXFORD, UNITED KINGDOM [20.05.2026] – Harley-Davidson® has announced the launch of the Creators Custom Clash, a new European competition that brings the brand’s legendary custom spirit to center stage. At the heart of the competition are six content creators from across Europe, going head-to-head in the ultimate custom build-off. Each will team up with a local authorized Harley-Davidson dealership to transform a stock Harley-Davidson motorcycle into their ultimate dream build, all competing to be crowned the overall winner.
Blending each creator’s personal vision with the deep technical expertise of their local authorized Harley-Davidson dealer, every team will reimagine their base motorcycle, pushing design and performance boundaries to create a truly one-of-a-kind machine. Throughout the process, creators will document and share their ideas, inspiration and build journey across their own channels, offering fans a behind-the-scenes look at how their dream motorcycle comes to life, from first concept to final bolt.
All six custom builds will be revealed online on June 23rd, marking the start of the public voting phase. From that moment, creators will spend the summer riding and showcasing their motorcycles, encouraging fans and communities to support their favorite builds and cast their votes. The competition will culminate at European Bike Week in Faaker See, Austria (September 8–13), where, for the first time, all six motorcycles will be brought together and presented to an expert jury panel. The final result will be determined by a combination of jury scores and public online voting, together deciding the overall winner of the competition. The ultimate prize: the winning creator will get to keep their custom-built Harley-Davidson motorcycle.
Customization has always been at the core of Harley-Davidson, where no two bikes are ever the same. The Creators Custom Clash celebrates this legacy by uniting individuality, storytelling and craftsmanship, showcasing not only the creativity of Europe’s content creators, but also the expertise and passion of the dealer network that helps bring these visions to life.
Fans and enthusiasts can follow every step of the journey, from initial sketches to final reveal, and vote for their favorite custom build throughout the competition. To learn more about the creators and details of the competition, visit https://h-dcustomgallery.com/gb/en/creators-custom-clash.
With Creators Custom Clash, Harley‑Davidson continues to champion creativity, individuality and hands‑on craftsmanship, proving once again that custom culture isn’t a trend, it’s part of the brand’s DNA.
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Company Background
Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, parts & accessories, experiences, riding gear and apparel. What We Make: The World’s Best Motorcycles. Period. Who We Serve: Motorcycle Riders Worldwide. Why We Do It: To Protect and Grow Motorcycle Culture. What We Stand For: Life, Liberty and the Pursuit of Happiness. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and has a controlling interest in Harley-Davidson Financial Services and LiveWire Group, Inc. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorsports. Learn more at harley-davidson.com.
